year: 2017Visit Website
From Seed to Bloom
From Seed to Bloom is a Reflexology and Reiki Wellness Center. The client was looking to upgrade her basic website to a more modern and professional standard, but first we needed to create and define her company's brand identity.
After having a discussion about her target audience, core values and company personality traits, we got to work creating her logo. The client shared her business name story which became the foundation of the logo: "We all have little seeds in ourselves...seeds of happiness, seeds of another job we want. I want to help take these seeds and help them bloom...help them get healthier, happier."
The final logo features the blooming flower from the seeds after traveling through the wellness center. See below:
The customer also expressed interest in having a style sheet created so she knew what fonts and colors to use to maintain brand consistency. I created a branding guide for From Seed to Bloom highlighting the logo, additional logo marks, icons, colors, fonts and photography mood board.View Style Guide
The overall goal of the website was to convert visitors to the site into happy clients, as well as build rapport through the information provided on her site. I used her old website as the base for her new one, creating a few new pages, including an online scheduler. The customer submitted professional photographs of her at work which provides an added sense of trust as well as showcases her office and personality.