Client: Beacon Movers
created for: Yellow Pages Digital & Media Solutions Limited
year: 2016Visit Website
This responsive website was created for Yellow Pages Digital & Media Solutions using a 'squad model.' Working closely with an account manager and professional copywriter, we developed a course of action based on the customer's goals and desires for the site.
Beacon Movers was a fairly new company that started with local moves growing only by word of mouth. Since they did not have any online presence, they had three main goals:
1. Rank on Google
2. Highlight testimonials from their extremely happy customers
3. Assure potential customers that they are trustworthy
In order to accomplish the SEO needs, my copywriter optimized the content with keywords and best practices to allow for better search engine rankings. I decided to add the testimonials directly into the hero section of the site to give them the emphasis they wanted, which in turn also aided to the trustability of the company. Providing Beacon Movers with a clean, professional website allows them to better establish initial impressions could potentially lead to future customers.